Taste profiles continue to improve for natural sweeteners
The addition of the “Added Sugars” designation to nutrition labels has driven beverage makers to seek alternatives to sweeten their products. Beverage Industry recently published an article on this trend, featuring Apura Ingredients’ low- and no-calorie sweeteners, including stevia.
“While today’s consumers pressure developers to reduce or eliminate sugar in their products, they are unwilling to sacrifice sweetness, mouthfeel and delicious taste, and sugar is often largely responsible for delivering those benefits,” Apura President Nancy Hughes says in the article. “Coupled with the overall trend toward natural and low-calorie ingredients, many formulators have started utilizing low- and no-calorie sweeteners at a higher rate than ever before.”