The Apura Ingredients™ portfolio goes by many names: low- and no-calorie sweeteners, alternative sweeteners, sugar replacements, high intensity sweeteners, natural sugar substitutes, and the list goes on. Whichever terminology you prefer, however, the goal remains constant: removing sugar and calories from products to improve health while maintaining great taste.
Low- and no-calorie sweeteners are shaking up the food, beverage, and nutraceutical industry’s traditional reliance on sugar, and for that reason, plenty of myths and misinformation surround the category. One of our biggest goals is to combat any and all misinformation with scientific research and regulatory approvals that confirm sweeteners’ safety and efficacy.
Curious or concerned about something you’ve heard about sweeteners? Let’s talk!
Kerry Kenny Chief Technical Officer
We’re proud to be members of organizations such as the Calorie Control Council and the International Sweeteners Association—global entities consisting of manufacturers and suppliers committed to improving health and wellness through the use of low- and no-calorie sweeteners. The category is one of the most thoroughly researched in the entire food and beverage industry, and that’s due in part to these organizations’ continuous efforts to confirm sweeteners’ safety. We’re committed to educating the industry and the public on the importance of alternative sweeteners in encouraging healthier lifestyles.
Close to eight percent of new products launched in the United States in 2018 featured a sugar-related claim—a trend that’s going to continue gaining momentum as consumers strive for healthier lifestyles. Over 50 percent of those sugar-related claims were “no sugar added,” approximately 25 percent were “sugar free,” around 13 percent were “low sugar,” while 8 percent used a “reduced sugar” claim. Sweeteners like allulose, monk fruit, stevia, and more have become essential tools for formulators developing delicious products that deliver on consumer demand for less sugar.
Consumers are avoiding sugar for many reasons: managing diseases like diabetes and heart disease, controlling their weight, and simply improving their overall health and wellness.
The industry’s movement away from sugar isn’t going to end. Apura’s combined 100 years of sweeteners expertise is the key to competing in the growing sugar reduction marketplace.
Despite all of the benefits of low- and no-calorie sweeteners, it’s no secret that they can often cause formulation challenges, most notably because the consumer wants a taste and sweetness profile that matches sugar. Apura is committed to empowering you to work with low- and no-calorie sweeteners, and we can assist you in overcoming any taste challenge that a sweetener may present in your formulation.
Not sure which sweetener is right for your product?
Luckily, we've got a tool for that. Select your application and labeling requirements, and we'll let you know which sweeteners are the right fit.
Saccharin is a low calorie sweetener that’s available in both Sodium and Calcium forms. It exhibits exemplary synergistic properties when blended with other high intensity sweeteners, such as aspartame and…
Neotame is a low- and no-calorie sweetener that is between 7,000 and 13,000 times sweeter than sucrose. It is moderately heat-stable, extremely potent, rapidly metabolized, completely eliminated, and does not…
Arguably the best-known natural sweetener, stevia is a low-caloric sweetener that is approximately 200-350 times sweeter than sugar. It has long been associated with helping develop functional foods and beverages…